Branding is as important as Search Engine Visibility

A couple of years ago, branding wasn't the priority for Small Businesses. In fact it wasn't even on the top 5 list of priorities for an Online Marketing Campaign.  But today, in the age of RankBrain, the machine learning AI...

How to use Facebook to increase Website Visibility

Everytime we ask our clients to create quality content for their websites, the most common reaction is, "... I've been writing blogs but no one clicks on it but if I post one Photo on Facebook, thats where we get...

Don’t waste money on Keywords that don’t Convert

PPC on Major Keywords The keyword 'cayman islands,' gets about 2 million searches per year.  Its easy to assume these searches are made by folks who are coming arriving via Cruise ships since the Cayman Islands also gets around 2 million visitors...

How to create relevant posts on Social Media

Here is great advice for your Social Media Strategy on Facebook: Divide your target market into Verticals so you can get more intimate with your audience. If you have ever wondered why no one is liking your posts on Social...