Is content important for SEO? It’s crucial. Without high quality content, search engine robots won’t be able to categorize and...
SEO Strategy
Ensuring your entire Organization understands and follows SEO strategies and guidelines to ensure optimal Search Engine capabilities and User expectations
SEO Strategy
Having an SEO Strategy is the secret of a successful SEO Campaign
First, what is an SEO Strategy? A strategy, like its definition, is the roadmap of meeting an objective even when bound by budgets and time-restrictions. In Search Engine Optimization, there are many limitations. The limitations are because of Google’s search quality guidelines as well as algorithmic requirements. How your campaign can get around these restrictions without breaking the rules, and in the least amount of time, is your SEO Strategy.
Some important considerations when creating an SEO Strategy:
- Industry standards
- Industry competition
- Target Market background
- Target Market research
- Keyword Research
- User Query
- User Experience
- Search Funnels
- Search Intent
Creating an SEO Strategy
Every strategy for every company is going to be different. There are no two companies that can be the same unless background, budgets, and circumstances are exactly the same. An SEO Strategy focuses on three main aspects:
- Onpage SEO — this is content that visible to the User and Search Engines. How SEO Professionals optimize on-page content can be strategic when it comes to ranking and visibility.
- Offpage SEP — these are links that point to your website. How SEO Professionals find, audit, manage these links are an entire strategy that takes a lot of time, commitment and patience.
- Technical SEO — Since we are Technical SEO experts, we ensure that your wesite is technically sound. Our strategy is to perfect this foundation so we only have to focus on the other two.
Getting Developers, Marketing and Sales Involved in Strategy
During an SEO Campaign, everyone working on the website must understand the goal and purpose of all landing pages on the website. The SEO Professional must make sound recommendations whenever any pages are done, any code is written and online sales and marketing materials are published so that all pages that make up the entire website are working together, cohesively, to achieve the same goals: higher visibility and higher conversion rates.
About the Author
Fevi YuHead of Search Fevi Yu is an SEO Consultant and has been in the SEO Industry since 2008. She was based in the Cayman Islands for over 8 years and her Client List includes the most successful SMBs in the Caribbean. She now lives in Metro DC and runs the highest-ranked SEO Company in the region including #1 positions for Northern VA, Washington DC, Maryland, Florida and California. Fevi’s SEO Expertise includes over 8 years in Tourism SEO and over a decade in Optimizing Websites for Higher Conversion Rates. Fevi is the Founder of WOWebsites. |


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