PPC or Pay-Per-Click is the Sponsored Ads of Google / Bing. It is the main revenue stream of the Search Engines. Google and Bing make millions of dollars per minute on these platforms and they both have a common objective: to be able to satisfy a User’s inquiry! It’s a very simply objective really, a search engines primary goal is to help Users find answers to questions. This leads us to Quality Score. What is it and why should you care?
Website Quality Score
A websites quality score is so important in a PPC Campaign because it determines if you are overpaying for clicks. The search engines have a guideline for Quality Score and it would suit your PPC Campaign to read it thoroughly and understand it before running a PPC Campaign. Here is Bing’s Quality Score guidelines.
Summary of Quality Score:
- A web page is given a score of 1 to 10, 10 being the highest
- If your web page is able to satisfy a User’s question then you will pay less per click
- If your web page is able to satisfy a User’s query then your Ad will have better positions
- The quality score is a general metric of your Ad’s overall performance in the auctions
Two Main Platforms of PPC
There are only 2 major Search Engines: Google Adwords and Bing Ads
Bing Ads: Bing Ads also provides instructions on how to start your Ad campaign quickly enough.
If your budget is less than $500 per month, I would suggest that you do an hour consult with a PPC Expert before you begin. This will ensure that you are maximizing every cent of that $500. If your budget is atleast $1000 per month, it would serve you better to get your Campaign set up by a PPC Expert. Ehem.
High Quality Scores throughout PPC Campaign
When we do your PPC Campaign, we will maintain a high quality score of a minimum of 6 out of 10 for all keywords and ad groups. This is important to know because then you will be certain that we are not wasting hard-earned marketing dollars. You will have access to your PPC Campaign and you will get quarterly performance reports.
Other areas that we focus on
- Keyword Research
- Landing Page Optimization
- Bid Management
- Ad Copy Optimization
- Conversion Tracking
- Google Analytics Analysis
For more information, please get in touch.