High Quality Scores

Quality scores are the grading system of Google Ads.  The higher the quality score, the lower the cost per click and the higher the Ad position.  Our quality scores are always above 7/10 — except when we target competitor brand keywords 

High Quality Scores

PPC or Pay-Per-Click is the Sponsored Ads of Google / Bing.  It is the main revenue stream of the Search Engines.  Google and Bing make millions of dollars per minute on these platforms and they both have a common objective:  to be able to satisfy a User’s inquiry!   It’s a very simply objective really, a search engines primary goal is to help Users find answers to questions.   This leads us to Quality Score.  What is it and why should you care?

Website Quality Score

A websites quality score is so important in a PPC Campaign because it determines if you are overpaying for clicks.   The search engines have a guideline for Quality Score and it would suit your PPC Campaign to read it thoroughly and understand it before running a PPC Campaign.  Here is Bing’s Quality Score guidelines.

Summary of Quality Score:

  • A web page is given a score of 1 to 10, 10 being the highest
  • If your web page is able to satisfy a User’s question then you will pay less per click
  • If your web page is able to satisfy a User’s query then your Ad will have better positions
  • The quality score is a general metric of your Ad’s overall performance in the auctions

Two Main Platforms of PPC

There are only 2 major Search Engines:  Google Adwords and Bing Ads

Google Adwords:  Adwords, on the surface, looks simple enough.  In fact Google does provide a step-by-step feature on how to set up an Ad Campaign within a few minutes.

Bing Ads:  Bing Ads also provides instructions on how to start your Ad campaign quickly enough.

If your budget is less than $500 per month, I would suggest that you do an hour consult with a PPC Expert before you begin.  This will ensure that you are maximizing every cent of that $500.  If your budget is atleast $1000 per month, it would serve you better to get your Campaign set up by a PPC Expert.  Ehem.

High Quality Scores throughout PPC Campaign

When we do your PPC Campaign, we will maintain a high quality score of a minimum of 6 out of 10 for all keywords and ad groups.  This is important to know because then you will be certain that we are not wasting hard-earned marketing dollars.  You will have access to your PPC Campaign and you will get quarterly performance reports.

Other areas that we focus on

  • Keyword Research
  • Landing Page Optimization
  • Bid Management
  • Ad Copy Optimization
  • Conversion Tracking
  • Google Analytics Analysis

For more information, please get in touch.