PPC Conversion Rates
Part of our PPC Campaign set up is to ensure high Conversion rates via Conversion Tracking. Its one thing to set up your campaign but it’s another thing altogether to set up conversion tracking. We will create landing pages for each conversion and the Search Engines will be able to count how many Users used your service or purchased your product. We will ensure that your web page always has a high conversion rate.
Adwords enables conversion tracking via numerous avenues including web page, mobile or tablet, phone calls, third-party apps. We will sit down to decide which one works for you best and why.
Conversion Rates Across Industries
The average conversion rate is 2.35% — this isn’t fantastic. The top 25% of Adwords Account average 5.31%, this is very attainable but our average is actually above 10%. We guarantee that your PPC Ad Conversion Rate is going to be closer to 10% than 5%.
Here are ways we increase our Conversion Rates:
- Create unique landing pages per Ad group
- Do a comprehensive keyword research and group them accordingly
- Create Ads that are focused and don’t cannibalize keywords
- Setup ad groups to target different keywords
- Create landing pages that are optimized
- Ensure all our landing pages are faster than our competitors
- Ensure that all our landing pages are have conversion tracking
For more information about our Conversion Rates and PPC Campaigns, please get in touch.