PPC Conversion Rates
Part of our PPC Campaign set up is to ensure high Conversion rates via Conversion Tracking.¬† Its one thing to set up your campaign but it’s another thing altogether to set up conversion tracking.¬† We will create landing pages for each conversion and the Search Engines will be able to count how many Users used your service or purchased your product.¬† ¬†We will ensure that your web page always has a high conversion rate.
Adwords enables conversion tracking via numerous avenues including web page, mobile or tablet, phone calls, third-party apps.¬† We will sit down to decide which one works for you best and why.
Conversion Rates Across Industries
The average conversion rate is 2.35% — this isn’t fantastic.¬† The top 25% of Adwords Account average 5.31%, this is very attainable but our average is actually above 10%.¬† We guarantee that your PPC Ad Conversion Rate is going to be closer to 10% than 5%.
Here are ways we increase our Conversion Rates:
- Create unique landing pages per Ad group
- Do a comprehensive keyword research and group them accordingly
- Create Ads that are focused and don’t cannibalize keywords
- Setup ad groups to target different keywords
- Create landing pages that are optimized
- Ensure all our landing pages are faster than our competitors
- Ensure that all our landing pages are have conversion tracking
For more information about our Conversion Rates and PPC Campaigns, please get in touch.