Washington DC SEO

SEO for Businesses and Organizations in Washington DC who know the importance of Organic Search

Washington DC SEO

We serve Washington DC SEO clients and are focused on ensuring that your Online Presence accurately represents your business and/or organization. As an SEO Company, we will dedicate our time and resources in growing your business and that your Company has the ability to compete online.  

Some important questions when thinking about SEO for your Website: 

  • Does my website show up for Organic rankings?  
  • Does my Website load fast?  
  • Will Users find my Website using Google?
  • What are Users searching for when looking for my business / organization? 
  • Is my Website User-Friendly? 
  • Will Users find what they are looking for within a click or two? 
  • Will Users trust my website enough to complete an inquiry form? 
  • Am I getting enough inquiries? 
  • Does my website have the ability to convert Users into Clients?  

If you want answers to these questions, please contact us for a free SEO audit.  

Know Keywords for your Industry

The first step in ranking well for Search Engines is knowing your keywords, below are the top keywords for Washington DC and for specific industries located in the DC area.

Top Keywords for Washington DC

Below are the top keywords for “washington dc”

  • washington dc / 823,000 ave searches per month
  • dupont circle / 18,100
  • chinatown washington dc / 9,900
  • anacostia / 6,600
  • capitol washington / 6,600
  • smithsonian washington dc / 6,600
  • logan circle / 54,00
  • w washington dc / 4,400
  • washington dc capitol / 4,400
  • visit washington dc / 4,400
  • renaissance washington dc / 4,400
  • prince of petworth / 4,400

Its interesting to me that the “prince of petworth” gets more searches than other industry keywords such as “washington dc real estate” which only gets 2,900 monthly searches.

Washington DC SEO for Real Estate 

If you own or manage a Real Estate Company in DC, these are some of the keywords we would optimize you for. Bear in mind that when you require and SEO Campaign, we will meet with you to discuss all options and which keywords we recommend to target.

  • washington dc real estate / 2,900 ave monthly searches
  • washington dc homes for sale / 2,900
  • houses for sale in washington dc / 2,900
  • washington dc condos / 880
  • condos for sale in washington dc / 880
  • washington dc apartments for sale / 720
  • redfin washington dc / 590
  • washington dc condos for rent / 590
  • realtor washington dc / 390
  • century 21 washington dc / 320
  • real estate agent washington dc / 260
  • commercial real estate washington dc / 170
It is interesting to note that the brand, “redfin washington dc” gets about 590 monthly searches on Google and it is the only brand on the top ten of real estate keywords in Washington DC.  For SEO purposes, its great to know that most of these keywords are generic and so your real estate company definitely has a fighting chance.  

Washington DC SEO for Restaurants 

Since Washington DC is a Tourism destination, one of the top industries is Restaurants.   Below are the top keywords for the Restaurant Industry in DC:

  • dupont circle restaurants / 14,800 ave monthly searches
  • best restaurants in washington dc / 12, 100
  • rasika west end / 8,100
  • district commons / 6,600
  • foggy bottom restaurants / 5,400
  • dupont restaurants / 5,400
  • adams morgan restaurants / 5,400
  • whole foods washington dc / 3,600
  • places to eat in washington dc /3,600
  • restaurants downtown dc / 3,600
  • brunches places in dc / 2,900
  •  founding farmers washington dc / 2,900
It is interesting to note that most of the searches are location-based so obviously if your restaurant is located in Dupont Circle, you want to have “dupont circle” on your title, header and content.  Its interesting to note that there are only three Restaurant brands in the top keywords for the Restaurant industry in Washington DC. 
 

 Washington DC SEO for the Jobs Sector

I had a conversation with a friend last weekend and she said to me, “Everyone comes to DC to work for the government.” Our of curiosity, I am including the searches for the Jobs Sector: 

  • indeed dc / 14,800 ave monthly searches
  • dc jobs /12,100
  • dc goverment jobs /12,100
  • craigslist dc jobs /9,900
  • jobs in washington dc /8,100
  • dc gov jobs /3,600
  • internships in dc / 2,900
  • dc careers /2,400
  • indeed jobs dc /2,400
  • jobs hiring in dc /2,400
  • washington dc internships /1,900
  • non profit jobs dc /1,600

Washington DC SEO for Tourism

DC is one of the top tourism destinations in the US so its only fair that we include the searches for tourism: 
 
  • things to do in washington dc / 49,500
  • things to do in dc /40,500
  • things to do in dc this weekend /27,100
  • events in dc this weekend / 18,100
  • washington dc attractions /12,100
  • events in dc today / 6,600
  • things to do in dc at night /4,400
  • things to see in washington dc /4,400
  • washington dc sightseeing / 4,400
  • fun things to do in dc / 4,400
  • things to do in dc today /4,400
  • washington dc events this weekend / 3,600
 If your business is in Washington DC and you would like to run an SEO Campaign, please get in touch.  
 

Website Usability and Trust for Washington DC SEO

Before paying thousands of dollars to Optimize your website, the first thing that you should check should be Usability and Trustability of a Website. 
 
Usability: Usability is the ability of your website to “sell” your product / service to a potential client without them having to think too much about it.  It should be an intuitive process and it has to be as seamless as possible.  
 
Because we have been in the Industry for over 12 years, we understand how important Usability is for websites.  One of the things we integrate in your website is Usability.  We make sure Users find what they are looking for without having to look too hard.  They will find it without having to think too hard.  
 
Trust: Before a User places an order / submits a reservation form, they must be able to trust that your website will be able to keep its end of the bargain.  Your website needs to look professional.  Your website needs to look trustable.  We ensure that it is alongside our SEO efforts.

On-Page Optimization and SEO Strategies for Washington DC SEO Campaigns 

We start all our SEO projects with a site audit.  This can take anywhere between 7 to 10 days.  That process will also help us come up with a creative SEO solution for your campaign — whether its targeted for Washington DC or Nationwide.

The SEO audit will include all the initial pegs of the campaign and we will use that as a starting point.  Its useful to have an audit because it lets us know how far we are going and its always interesting to look back at the initial pegs.  The SEO Audit also provides us the background knowledge we need in order to create a strategic SEO Campaign.

After the audit has been completed, here are some of the On-Page SEO elements as well as Technical SEO we are going to include into your New Web Project or SEO Campaign: 

  • page speed 
  • meta data 
  • site architecture
  • internal content auditing 
  • mobile responsiveness 
  • website crawlability 
  • internal linking structure
  • keyword integration 

On-Page SEO is as important as Off-Page SEO and a great deal of time is required for both.  SEO is a long-term relationship, it’s not a one-off arrangement.  

If your business / organization is based in Washington DC and you need SEO services, please get in touch.