The way that information is found on your website is called Information Architecture – it is the foundation of your website and should be considered a very important part of the web development process. IMHO Information Architecture for Websites is the single most important aspect of Web Design as it paves way for the entire web development process. After finalizing the architecture of your website, you will have a better idea of what content to write and what images you need for each landing page.
This process usually takes atleast 2 to 4 hours and after we have mapped out your entire company and we are both satisfied that we have completely saturated every aspect of your company, product and service (aside from both having a terrible headache) we will both feel very happy with it.
Information Architecture or mapping out your entire Sitemap in one seating is not an easy task because it forces the business owner to understand what users are looking for and what is missing from their online pages. Any developer can make a website but not just any developer can make a structured, usable Information Architecture.