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SEO Campaign
A Search Engine Optimization Campaign is a process of increasing your search engine rankings, naturally and organically, within a set period of time. The minimum of which is 12 months and renewable yearly.
We provide SEO Campaigns with a minimum engagement of 12 months. We do not do month-to-month because it simply does not work. What is an SEO Campaign and what does it entail? Below is an FAQ type presentation of the definition as well as some of the things we do to your website during a 12-month commitment.
Understanding and Maximizing Your 12-Month SEO Campaign
What is an SEO Campaign?
An SEO (Search Engine Optimization) campaign is a structured and strategic approach to improving your website’s visibility on search engines like Google. The goal is to enhance your organic (non-paid) search rankings for targeted keywords, driving more relevant and qualified traffic to your website. It involves a comprehensive set of techniques and optimizations aimed at increasing your website’s authority, relevance, and user experience.
Why is a Minimum 12-Month Engagement Required?
SEO is a long-term endeavor that requires consistent effort and time to yield substantial results. Search engines need time to recognize the improvements and changes you’ve made to your website. By committing to a 12-month engagement, you’re giving the campaign enough time to take effect and show sustainable improvements in search rankings and organic traffic.
What Does the 12-Month SEO Campaign Entail?
Over the course of 12 months, our dedicated team of experts will work closely with you to implement a multifaceted SEO strategy. This includes:
a) Comprehensive Website Audit:
We start your campaign with a detailed Website Audit, which provides valuable insights into your current search engine rankings, competitor strength, transactional keywords, and overall site health. This serves as a baseline for our strategy.
b) Keyword Research and Strategy:
We research and analyze relevant keywords for your industry, considering search volume, competition, and user intent. This informs our content and optimization efforts.
c) On-Page Optimization:
We optimize your website’s existing pages and create new ones, ensuring they are enriched with relevant keywords, meta tags, headers, and compelling content that aligns with user needs.
d) Content Strategy:
We develop a content plan focused on producing high-quality, informative, and engaging content. Regular blog posts, articles, infographics, and videos keep your audience engaged and attract organic traffic.
e) Technical SEO Enhancements:
Our experts address technical aspects such as site speed, mobile responsiveness, site structure, URL optimization, and internal linking to enhance user experience and search engine crawlability.
f) Link Building and Outreach:
We implement a strategic approach to earning high-quality backlinks from authoritative websites, boosting your website’s credibility and authority in the eyes of search engines.
g) Local SEO (if applicable):
For local businesses, we optimize your online presence for local searches. This includes optimizing Google My Business, local directory listings, and managing customer reviews.
h) Ongoing Monitoring and Reporting:
Throughout the campaign, we continuously monitor key metrics like organic traffic, keyword rankings, click-through rates, and conversions. Regular reports keep you informed of progress and allow us to adapt strategies as needed.
i) Algorithm Updates and Adaptation:
Search engine algorithms evolve, impacting your rankings. Our team stays updated on algorithm changes and adjusts your strategy to maintain and improve your rankings.
How Soon Will I See Results?
SEO is a gradual process, and while you may start noticing some improvements in a few months, significant results usually take time to materialize. A 12-month commitment ensures that the changes we implement have a chance to take effect and deliver sustainable growth.
What Makes Your Approach Different?
Our approach is rooted in industry best practices, transparency, and a commitment to ethical SEO techniques. We focus on long-term success rather than quick fixes, and our team is dedicated to tailoring strategies to your unique business goals.
Can I Cancel Before 12 Months?
While our commitment to a 12-month engagement is designed to ensure optimal results, we understand that circumstances may change. However, it’s important to note that SEO is most effective when given ample time to produce results. Early cancellation could impact the overall effectiveness of the campaign.
How Do I Get Started?
To begin your 12-month SEO campaign journey, simply reach out to our team. We’ll conduct an initial consultation to understand your goals and needs, and from there, we’ll create a customized strategy that sets you on the path to enhanced online visibility, increased organic traffic, and improved conversions.
Why is an SEO Campaign a Year Long?
The minimum 12-month duration of our SEO campaigns is essential due to the complexity of the process. Numerous aspects and metrics are involved, making it practically impossible to achieve lasting results in less time. Additionally, frequent updates to search engine algorithms, such as the 4,500 updates made by Google in 2020 alone (an average of 12 updates per day), require ongoing adaptation for sustained success.
What Do I Have to Do During an SEO Campaign?
As a business owner, you’ll receive periodic emails and ranking reports to keep you updated on your campaign’s progress. We might ask you to engage with your industry organization and provide content if needed. Your active involvement will also include making decisions based on the campaign’s current results. Our aim is to guide you through the process, respecting your time commitments as you focus on growing your business.
How Much Does an SEO Campaign Cost?
The cost of an SEO campaign varies based on factors like industry competition and location. Our SEO campaigns range from $800 to $10,000 per month — depending on the online competition. The lower end covers minor campaigns aimed at maintaining your current ranking, while higher monthly investments result in more extensive website optimization and higher search engine rankings.
I’m Ready to Start an SEO Campaign. How Do We Begin?
We kick off your campaign with a Website Audit, which provides insights into your current search engine rankings, competitor strength, transactional keywords, and page performance. This foundational step sets the stage for a tailored and effective 12-month SEO journey. Complete the form below to initiate the process, and we’ll be in touch shortly to guide you through the next steps.
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