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The Story of the Basic Website Package

The issue was when Small Business Owners didn't have $10k as an initial spend to grow their business online. Anyway, in some of my meetings, I encountered these amazing, product-focused and service-oriented Small Business Owners who wanted to change the world. (I think thats what I love most about servicing ...

How Quality Score determines your Cost Per Click (CPC) on Google Ads

When your quality scores are high, ie. 8/10, 9/10 and 10/10 -- your Ads automatically pay the lowest cost per click compared to competitors.  Another advantage is that Google prefers your Ad over competitors so you automatically also get higher positions on the Ads as well as getting shown more ...

PPC and SEO, in combination, is the most effective Online Marketing Campaign

Before starting a Google Ads Campaign, we strongly recommend getting your website optimized because Google Ads has a similar algorithm to organic rankings.  The biggest difference is the auction and pay-per-click integration but consider this: Google's objective is one and the same for both Organic and Paid Ads and that ...

SEO is a Fundamental Website Requirement

There is a lot of misinformation (or perhaps too much information) about SEO so let's simplify, my definition of SEO is the process of optimizing your website so that it increases your online revenues through paid and organic search. In my playbook, SEO is the difference between a website that generates ...

Create a Website Without Wasting Time and Resources

When to get a website professionally built People think that when they get a new website, it automatically starts generating revenue.  That's not always the case.  Unless you spend big money on Online Ads, the chances of your new website generating sales is close to zero. Through the years and ...