When a client gives you a daily budget of $20 but the cost per click is $66 for one high-intent keyword, it can seem impossible to generate meaningful results. A high-intent keyword is one that will usually convert on your...
We have a real estate client, which, as everyone knows is a content-heavy website because of all the images each listing has. Recently, their server started experiencing down-time, which is a critical issue. This incident posed an immediate threat to...
TikTok and Facebook represent two ends of the spectrum when it comes to social media algorithms and their impact on online communities. At the heart of this disparity lies the fundamental difference in how their algorithms operate, shaping user experiences...
We are thrilled to announce the launch of a brand-new website and digital platform for Chris Perez, a UK-Certified Nutritional Therapist based in Singapore. This project is particularly exciting for us for several reasons, marking a significant milestone in our journey. For...
Image is a screenshot of IvySummit's Google Analytics report. Google categorized and ranked the website, for a lot of first page SERPs (Search Engine Results Pages). Also, the engagement rates are high, which means the website is optimized for User...
It’s no surprise—just as it is every year, or even month—there’s a new wave of social media trends to watch out for. While it may still be very early in 2024, there is already a list of promising trends marketers...
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