SEO Campaign FAQs
Curious about how an SEO campaign works? Our FAQ covers everything you need to know—from what to expect to how it impacts your business—ensuring clarity and confidence as you navigate the journey to better online visibility.
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Home > Search Engine Optimization > SEO Campaign FAQs
FAQs for SEO Campaigns
What is an SEO campaign?
An SEO campaign is a strategic effort to improve your website’s visibility on search engines like Google. It involves optimizing your site technically, improving content relevance, and increasing your site’s authority through various tactics, such as backlink building.
How long does an SEO campaign take to show results?
Results depend on factors like competition, current website health, and industry trends. Generally, you can expect to see noticeable improvements in 3-6 months, but some results may appear sooner.
What do I need to provide to start the campaign?
We’ll need access to your website, high-quality images, branding materials, and input on your business goals. Your cooperation in content creation or approval processes will be essential.
What does an SEO campaign include?
Our campaigns typically include:
- Keyword Research: Identifying terms your audience searches for.
- On-Page Optimization: Updating website elements like titles, meta descriptions, and internal links.
- Technical SEO: Fixing issues that hinder search engine crawling, like page speed and mobile responsiveness.
- Content Recommendations: Suggesting blogs or pages to target specific keywords.
- Off-Page SEO: Building quality backlinks and listing your site in directories.
- Analytics & Reporting: Providing regular updates on your site’s progress.
Do I need to make changes to my website?
Yes. We’ll recommend changes to improve user experience and search engine rankings. These changes might include content edits, layout adjustments, or technical improvements.
Can you guarantee #1 rankings?
No reputable SEO company can guarantee #1 rankings. Search engines use complex algorithms, and rankings depend on many factors, including competition. However, our methods aim to achieve consistent, meaningful improvements.
Will my traffic increase immediately?
SEO is a gradual process. While rankings and visibility may improve early, significant traffic increases often take a few months.
Why do rankings fluctuate?
Fluctuations are normal and can be caused by algorithm updates, new competitors, or seasonal trends. We monitor changes and adjust strategies as needed.
What is technical SEO?
Technical SEO ensures your site is structured for search engines to crawl and index effectively. It includes optimizing page speed, fixing broken links, ensuring mobile responsiveness, and more.
Do you handle website content creation?
We provide content recommendations and can create content for an additional fee. Your input is welcome to ensure content aligns with your brand.
What happens if someone else overwrites the SEO work?
If changes by third parties negatively affect your rankings, we can re-optimize the site at an additional hourly rate.
How will I know if the campaign is working?
We provide detailed monthly reports showing traffic, rankings, and other performance metrics. We’ll also share actionable insights based on the data.
Can I make changes to my website during the campaign?
Yes, but please notify us beforehand. Uncoordinated changes might undo optimization efforts.
How much does an SEO campaign cost?
Costs vary based on the campaign’s scope and your business’s needs. For example, our basic SEO package starts at $6,500 and includes proven results.
Are there any additional fees?
Additional services, like content creation or urgent re-optimization, are billed at $150/hour.
Are the fees refundable?
SEO fees are non-refundable due to the nature of the work and resources involved.
Will I need SEO indefinitely?
SEO is ongoing. While initial improvements can provide lasting benefits, regular maintenance ensures you stay competitive and adapt to algorithm changes.
What happens after the campaign ends?
You can choose to continue with ongoing optimization or manage the site yourself. We’ll provide recommendations to sustain your results.
About the Author
by Fevi Yu
SEO Consultant since 2008 · Pubcon Speaker
Fevi Yu is a seasoned SEO consultant, digital agency founder, and Pubcon speaker. She is the creator of the Basic Website Package—the only web design and technical SEO-integrated solution proven to rank and generate inquiries within weeks of launch. Her clients’ websites consistently appear on the first page of results—both in traditional search and AI-generated responses. Her writing focuses on strategies that help clients grow and compete online.