Process for ORM
In today’s digital landscape, your reputation is your most valuable asset. Whether you’re a business or an individual professional, a single negative article, review, or post can dominate search results and damage trust.
Basic Package
Ideal for Small Business with one location
Basic Package Plus
For Small Businesses targeting Multiple Locations
Basic Package Max
For Small Business in very competitive Online Industries
Protecting Your Brand and Elevating Your Search Presence
Our Reputation Management (ORM) service is built to take control of your online narrative — using proven SEO methodologies to restore credibility, visibility, and confidence in your brand.
What Reputation Management Covers
We don’t just bury negative content. We build, optimize, and promote positive, search-engine-friendly assets designed to outrank unwanted results. Our process integrates technical SEO, content strategy, and digital PR to create lasting reputation resilience.
- Suppression of negative or misleading search results
- Recovery from defamation or outdated media
- Review management across Google and industry platforms
- Creation of positive brand assets (articles, profiles, press releases)
- Long-term reputation monitoring and maintenance
Our Process
- Reputation Audit and Analysis
We start with a complete digital audit of your brand mentions, search rankings, and sentiment. Every result on Google’s first three pages is analyzed to identify risk level and ranking difficulty.
Deliverable: ORM Audit Report + Suppression Strategy
Cost: $2,000–$3,000 (one-time)
- Strategy Development
Once we understand the landscape, we create a tactical roadmap for replacement content, authority building, and backlinking.
Deliverable: ORM Action Plan + Content Hierarchy
Cost: $1,000–$2,000 (one-time)
- Asset Creation and Optimization
We develop optimized digital assets designed to dominate search results — including personal websites, bios, media features, and thought-leadership articles.
Deliverable: 10–20 assets such as articles, profiles, and videos
Cost: $500–$1,200 per asset (depending on scope)*
*All publishing costs of PR to be shouldered by the client
- Promotion and Link Building
We elevate positive content through targeted outreach and link acquisition to improve ranking velocity and stability.
Deliverable: Monthly Link and SERP Report
Cost: $2,000–$6,000/month
- Review and Social Reputation
We help generate authentic positive reviews and manage responses across key platforms. This builds trust and signals credibility to both users and algorithms.
Deliverable: Review Campaign Setup + Monthly Sentiment Report
Cost: $1,000–$2,500/month
- Continuous Monitoring
Our ongoing monitoring ensures that new negative content never gains traction. We track mentions, SERP changes, and user sentiment — adjusting strategies as algorithms evolve.
Deliverable: Monthly ORM Performance Report
Cost: $1,500–$4,000/month
Typical Reputation Management Investment
| ORM Stage | Deliverable | Cost |
| Initial Audit | Sentiment + Visibility Report | $2,000–$3,000 |
| Strategy Development | Suppression Plan + Target Assets | $1,000–$2,000 |
| Content Creation | Articles, Profiles, Press Releases | $500–$1,200/asset |
| Link Building | Monthly Content Promotion | $2,000–$6,000/month |
| Review Management | Review Generation + Monitoring | $1,000–$2,500/month |
| Ongoing Maintenance | Monthly ORM Reports | $1,500–$4,000/month |
Average ORM Campaign (6–12 months): $5,000–$10,000/month, depending on visibility and complexity.
Why Choose WOWebsites
We combine SEO precision with strategic brand restoration. Every asset we publish is technically optimized to rank — not just written to look good. Our campaigns are transparent, measurable, and designed for long-term authority building.
You’re not just repairing your reputation — you’re strengthening your digital foundation for search, AI, and public trust.
