So online marketing nowadays is not about having a million dollars, its now about being smart and quick on your feet.
If you watched the 2013 Superbowl then you know that the Ravens were not the big winners. No Sir. In Social Media, the big winner was Oreo. During the game, there was an unexpected blackout out that lasted over 30 minutes and Oreo cashed in on the blackout with this ad.
There were other brands that followed suit, but Oreo was by far the winner! So many Users started retweeting it and talking about it for days on end, which meant free advertising for Oreo! Sorry to steal your thunder Ravens, but congrats on a great win!
Granted, Oreo had an entire Marketing Agency behind it, yet I honestly think someone (an individual with enough passion for their business) could have pulled off something like this.
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by Fevi Yu
SEO Consultant since 2008 · Pubcon Speaker
Fevi Yu is a seasoned SEO consultant, digital agency founder, and Pubcon speaker. She is the creator of the Basic Website Package—the only web design and technical SEO-integrated solution proven to rank and generate inquiries within weeks of launch. Her clients’ websites consistently appear on the first page of results—both in traditional search and AI-generated responses. Her writing focuses on strategies that help clients grow and compete online.
Aneth Coloma
Social Media Manager
Aneth is our Social Media Manager. She’s a creative-technical hybrid with almost 10 years of experience in digital marketing with a focus on social media. From writing to design, she can handle all aspects of social media content creation and her ability to analyze social media insights can help grow a brand’s online presence. She takes initiative, drives results, and stays current with evolving trends.