How Quality Score determines your Cost Per Click (CPC) on Google Ads

Everytime we take on a PPC Campaign, we always, always optimize the landing pages.  The reason is simple, we want Google Ads to award us with high-quality …
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PPC and SEO, in combination, is the most effective Online Marketing Campaign

For the longest time, this has been my rally cry:  SEO (Search Engine Optimization) and PPC (Pay-Per-Click) work best in combination! Today, I’m going to post screenshots …
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SEO is a Fundamental Website Requirement

A C-Level Executive explained their website requirements, and towards the end of the conversation, he said, “…and we don’t need any SEO on our site.” I don’t …
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Create a Website Without Wasting Time and Resources

We get a lot of inquiries daily, about getting a website developed because they just started their business yesterday.   So, this blog is a general way to …
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The Misleading Case of Domain Authority

My meeting today was with the owner of a business.  The first and last thing he said to me was, “We are only interested in increasing our …
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Social Media Best Practices from an SEO Professional

As someone thats been in both the Web and SEO Industry for the past decade, I’ve worked with quite a lot of In-house Marketing Professionals who manage …
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Should you update your WordPress version with every new release?

We recently received an email from a client,  asking us if she should get her website updated since her WordPress website was “operating on an outdated version.”  …
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Website Migration from a Subdomain to a Subfolder for SEO Purposes

The purpose of migrating a subdomain to a subfolder is to increase the number of search results on the same domain as well as to increase the …
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Business as Usual

We are business as usual.  Because we operate 24/7, we are remote-workers by nature.  A lot of work we do (ie. site migrations, domain transfer, etc) need …
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SEO Homepage Design Brief

What is an SEO Homepage Design Brief? It is a brief that outlines what the designer should be mindful of when designing elements for the homepage as …
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