fevi

Head of Search (2015 to present)

Keyword Searches for the Cayman Islands, May 2022

Below are the keyword searches for the Cayman Islands for May, 2022.  Ive included major keywords as well as industry specific keywords / phrase that I hope …
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Price Increase for Website Support and Maintenance 2022

This is a Company Announcement, March 2022 — effectively increasing our support and maintenance rates. Maintenance Rates We are increasing our support and maintenance rates for all …
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The Value of Transactional Keywords

In the past, I’ve always harped about “know your keywords” and part of knowing your keywords is understanding how Users are using them.  The first step in …
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The Story of the Basic Website Package

When I first started in the SEO Industry back in 2008, I worked for someone else. That Company offered SEO and Web design as two separate services, …
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How Quality Score determines your Cost Per Click (CPC) on Google Ads

Everytime we take on a PPC Campaign, we always, always optimize the landing pages.  The reason is simple, we want Google Ads to award us with high-quality …
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PPC and SEO, in combination, is the most effective Online Marketing Campaign

For the longest time, this has been my rally cry:  SEO (Search Engine Optimization) and PPC (Pay-Per-Click) work best in combination! Today, I’m going to post screenshots …
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SEO is a Fundamental Website Requirement

A C-Level Executive explained their website requirements, and towards the end of the conversation, he said, “…and we don’t need any SEO on our site.” I don’t …
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Create a Website Without Wasting Time and Resources

We get a lot of inquiries daily, about getting a website developed because they just started their business yesterday.   So, this blog is a general way to …
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The Misleading Case of Domain Authority

My meeting today was with the owner of a business.  The first and last thing he said to me was, “We are only interested in increasing our …
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Social Media Best Practices from an SEO Professional

As someone thats been in both the Web and SEO Industry for the past decade, I’ve worked with quite a lot of In-house Marketing Professionals who manage …
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