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Introducing RavenRocksPrecision.com — from less than 10 to over 18k Keywords in 6 weeks post launch

When RavenRocksPrecision.com came to us earlier this year, their goal was simple but ambitious: to grow their online visibility and drive real business from organic search. They had a solid product, a strong brand, and a niche market—but their website wasn’t helping them reach their audience.

At the time, they were ranking for fewer than 10 keywords—mostly brand terms and a few unrelated queries that didn’t convert. Their website had potential, but it wasn’t discoverable. I believe they had quite a few penalties.

We launched their new site at the end of March 2025 under our Optimized Website Package, which is designed specifically for companies in highly competitive industries who want to scale efficiently. And the results? Absolutely phenomenal.

The Results March 31 – May 12, 2025

In just over six weeks post-launch, Raven Rocks Precision saw a dramatic shift in their organic performance:

  • Keyword Growth:
    From fewer than 10 keywords to over 18,000keywords indexed by Google. This includes core product phrases, long-tail search terms, and highly relevant commercial-intent queries that are starting to drive traffic and conversions.
  • Organic Users:
    11,329unique users from organic search.
  • New Users:
    10,614of those were first-time visitors—demonstrating the strength of their newfound visibility.
  • Total Sessions:
    19,694, indicating that many users are returning or engaging with multiple pages.
  • Engaged Sessions:
    11,846, meaning users aren’t just visiting—they’re staying, reading, browsing, and exploring the product offerings.
traffic-insights
Traffic Insights, 100% across all metrics including Users, New Users, Sessions, Ave engagement time, etc.

This is exactly what happens when a website is built with technical SEO at the foundation—not as an afterthought.

Best in Search

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What Makes the Optimized Website Package Different?

Unlike most web builds that “tack on SEO later,” our Optimized Website Package starts with SEO from day one:

  • Technical SEO Integration: Clean, fast code. Schema markup. SEO-friendly site architecture.
  • Content Strategy: We worked with Raven Rocks to ensure all core categories were properly aligned with user search intent and structured to allow for rapid indexation and ranking.
  • AI-Readiness: The site was built with today’s digital assistants and AI browsing behavior in mind. AI tools like ChatGPT, Perplexity, and Gemini now reference websites that are well-organized, technically sound, and easy to interpret.
  • Conversion Optimization: Beyond visibility, the site is designed to turn clicks into revenue with strategic CTAs, product filters, and performance-focused UX.

A Case Study in SEO-First Web Development

Raven Rocks Precision is a premium ammunition and reloading components company operating in a heavily regulated space. Most ad platforms restrict their marketing reach, which makes organic traffic even more critical. This is where our package delivers immense value—it levels the playing field without relying on paid search.

From launch, the site started ranking within days. Traffic picked up within the first week. And now, less than two months in, the website is outperforming its competitors and expanding its footprint with every Google crawl.

This project is a textbook example of why SEO can’t be an afterthought. When your website is optimized from the ground up, everything works better—from indexation to engagement to conversion.

Picture of <span style="font-size:20px;">by</span> Fevi Yu
by Fevi Yu

SEO Consultant since 2008

Fevi Yu is a seasoned SEO consultant, digital agency founder, and the visionary behind the Basic Website Package—an innovative web and SEO solution crafted for business owners aiming for immediate results. She’s also the creator of the Unlimited WP Maintenance Package, which provides comprehensive WordPress support to enhance website performance and ensure long-term success. This article was written with the assistance of generative AI for enhanced clarity and precision.

Picture of Aneth Coloma
Aneth Coloma

Social Media Manager

Aneth is our Social Media Manager. She’s a creative-technical hybrid with almost 10 years of experience in digital marketing with a focus on social media. From writing to design, she can handle all aspects of social media content creation and her ability to analyze social media insights can help grow a brand’s online presence. She takes initiative, drives results, and stays current with evolving trends.

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