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Hello Penguin 2.0

I started writing this blog on May 22, when Matt Cutts, Head of Google Web Spam Team announced it on his blog.  But i needed a few days to really delve into Penguin 2.0 – the latest Google Algorithm.  There are quite a few ranking discrepancies that I am already seeing.  ie.  For our keyword, “cayman web design” we are happy to remain no. 1 but all the rankings below our website have changed.  Here is a link to the old ranking for our keyword and what I have made an example of best practices (Top 3 only).  You will notice that no. 2 and no. 3 have changed in this new era of Penguin 2.0 – see screen shot below.

Screen shot 2013-05-30 at 4.20.59 PMAfter Penguin 2.0

You will notice in the previous blog that no. 3 has not become no. 3 and that the current no. 2 rank has come out of nowhere.  Thankfully we are still no. 1 of our keyword and essentially that speaks to our ethical development practices and protocols.  (To be continued….)

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Picture of <span style="font-size:20px;">by</span> Fevi Yu
by Fevi Yu

SEO Consultant since 2008 · Pubcon Speaker

Fevi Yu is a seasoned SEO consultant, digital agency founder, and Pubcon speaker. She is the creator of the Basic Website Package—the only web design and technical SEO-integrated solution proven to rank and generate inquiries within weeks of launch. Her clients’ websites consistently appear on the first page of results—both in traditional search and AI-generated responses. Her writing focuses on strategies that help clients grow and compete online.

Picture of Aneth Coloma
Aneth Coloma

Social Media Manager

Aneth is our Social Media Manager. She’s a creative-technical hybrid with almost 10 years of experience in digital marketing with a focus on social media. From writing to design, she can handle all aspects of social media content creation and her ability to analyze social media insights can help grow a brand’s online presence. She takes initiative, drives results, and stays current with evolving trends.

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