We created an Ad on Facebook to get more likes for a client’s facebook page. We chose 4 images to represent the ad. 3 of those images were almost similar in that they all featured a family action shot. Their faces were visibly smiling from a distance. The last photo was just a single person taken close up and smiling.
Who do you think had the most likes?
Going into this, we sort of knew that close up photos worked better in getting more clicks but we didn’t know just how much better. Now we do.
Check out the screen shot of our Facebook Ad account. The image with the close-up of the person smiling received over five (5) times more likes than the other images. The other two ads were just a waste of money and we will be deleting those Ads today.
So next time you create an Ad on your social media account, consider the photos you are going to use. Choosing the right one can save you money and make you money at the same time.
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by Fevi Yu
SEO Consultant since 2008 · Pubcon Speaker
Fevi Yu is a seasoned SEO consultant, digital agency founder, and Pubcon speaker. She is the creator of the Basic Website Package—the only web design and technical SEO-integrated solution proven to rank and generate inquiries within weeks of launch. Her clients’ websites consistently appear on the first page of results—both in traditional search and AI-generated responses. Her writing focuses on strategies that help clients grow and compete online.
Aneth Coloma
Social Media Manager
Aneth is our Social Media Manager. She’s a creative-technical hybrid with almost 10 years of experience in digital marketing with a focus on social media. From writing to design, she can handle all aspects of social media content creation and her ability to analyze social media insights can help grow a brand’s online presence. She takes initiative, drives results, and stays current with evolving trends.