I noticed that our ranking for “cayman web design” had dipped. ¬†We are normally no. 1 of that keyword. ¬†When I searched yesterday, we were on the 2nd page. Gasp! How embarrassing! I apologize, I am busy working on other people’s website so I hardly ever check our own site. But this is wrong of me because our website is a reflection of our work.
I think the good thing about all these algorithm updates is the fact that I am kept constantly on my toes by Google. ¬†Anyway after some basic duplicate content research, I realized that our own website was committing quite a few Panda 4.0 sins.
Panda is about Content
1) Duplicate Internal Content – thou shall not duplicate internal pages to make it seem like you have lots of pages! ¬†This was unintentional because our CMS inadvertently and automatically creates duplicate URLS. ¬†It is our job to stop these URLs from generating.
2) Thin Content – thou shall not create pages with little or no content that does not help anyone!
3) Quality Content – thou shall only create content pages that help readers understand what they are searching for. Do not write a page of blah just for the sake of having a page of blah. This basically means stop hiring content writers that dont really provide quality content for your readers.
After fixing our Panda 4.0 sins, I am now seeing we are no. 4 for that keyword. ¬†It will take another couple of weeks to get back to our former glory but Im certain its inevitable. Unless of course Panda decides to roll out 5.0. ¬† Good thing we are still no. 1 for our other keyword, “cayman website design”