Search Definitions

Here is a list of Search Terms and their definitions

  • SEO or Search Engine Optimization – When you enable your website to rank effectively for its keywords
  • PPC or CPC – Pay Per Click or Cost Per Click Campaigns (can also be called CPC) – When you engage in paying search engines or Social Medias X amount per click (referral)
  • Social Media Marketing – when you use Social Media such as Facebook / Twitter / Linkedin to get more clients
  • Local SEO – this is specifically for local businesses who want to get more exposure on Google
  • SEM – Search Engine Marketing, which is a combination of both SEO + PPC
  • Online Advertising – When you pay another website to advertise your services
  • Content Marketing – When you build content and make it interesting enough to be shared via social media and /or press releases
  • Viral Marketing – When you create something with the intention of it spreading like wildfire online throughout social media
  • Email Marketing – using emails to reach your target market, this is a channel that must be done frequently
  • Inbound Marketing – When you create your own distinct content and provide free information in the hopes that users will use your service
  • Social Media Marketing – Using Social Media as a way to reach your target market
  • Display Advertising – similar to Online Advertising, using third party websites to your advantage

Small Business Essentials

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Small Business Marketing

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