We went from having absolutely no presence for the keyword to being first, in less than 6 months. We were...
WOWebsites is a Boston SEO Company. SEO stands for Search Engine Optimization, it is the process of ensuring your Website is easily found, frequently indexed and categorized properly so that it is highly visible. We are a Digital Marketing Agency and our focus is Online Marketing via SEO, Pay-per-click (PPC) and Search Engine Friendly Web Development. We strongly believe that Web Design has to be built with SEO and that PPC needs SEO in order to thrive. There is a holistic strategy in ensuring all three online marketing tools are working together to provide better online visibility and experience for your brand and Company. Our most important metric is conversion rates. Everything we do is focused on one thing: increasing your Online revenues.
Boston SEO for Local Business
We specialize in SEO for local businesses that want to be on the top of Search Engines. If you no longer want to see the aggregators on top of your website and then having to pay the aggregates for advertising, then we can definitely help. We have been in the SEO Industry for over a decade and this has enabled us to create an SEO process that works. Here are the Online Industries where SEO can really make a difference in your bottom line:
- Real Estate
- Car Rentals
- Medical Practices
- Law Firms
- Recruitment Companies
- Local Businesses
- Professional Services
Let’s take the Restaurant Industry as an example. Did you know that that “boston restaurants” receives an average of 60,500 monthly searches? For PPC, Google’s keyword planner suggests a bid of $3.53 for a top of page bid. If you multiply 60,500 by $3.53, that over $200,000 (per month) on that one keyword alone.
Don’t worry, your SEO Campaign will not cost anything like that at all. Not even close!
We will discover your ideal keywords and ensure your website is highly visible for relevant and targeted searches. As SEO professionals we can never guarantee your SERP positions (Search Engine Ranking Pages) but because we have been doing this for so long, most of our clients normally get on the first page of Search results within a couple of months of an SEO Campaign. We work tirelessly to make this happen because our reputation is on the line. Below arethe SEO Services that we provide to local Boston businesses and organizations.
Boston SEO Services
The three most important aspects of Optimization are Quality Content, Relevant Links and Technical SEO. Other aspects are On-page SEO, Page Speed, User Experience, Domain Authority, and Security. There are over 200 ranking signals and we try our best to include all of them as much as possible. Some industries are more competitive than others. Below are the SEO Services that we provide. We can provide these SEO Services within an SEO Campaign or ala-carte.
Content Management addresses quality content — gone are the days of writing just to write and keyword stuffing. Nowadays, content needs to be written by an expert in your industry. Preferably written by you, the business owner, or a Team Member with relevant credentials. The content needs to be relevant, timely, descriptive and include latent semantic indexing (LSI). Don’t forget to include E.A.T (Expertise, Authority, Trustworthiness)
Backlink Audit and Management
Link Management addresses relevant links — a fundamental of SEO — but not just external links, we also include your internal linking design. It’s important for your web pages to have links pointing to it and to prevent orphaned pages. When you have a strong domain, it’s important to remember that internal links pointing to internal pages are equally important as external links.
Because we have been doing this for over a decade, we are Technical SEO Experts. When we build websites, we integrate technical SEO considerations to it so that when we launch the website, it automatically ranks for its keywords. Technical SEO includes the following: crawlability, indexability, robots.txt file, meta robots tag, minimal 404s, proper uses of 301 redirects, minimal duplicate content and thin content, secure website, XML sitemap, and structured data. In my experience, a lot of websites are hindered by really bad technical SEO. Once you fix the technical SEO aspect, its fairly easy for them to rank.
The beginning of SEO is always keyword research. Knowing what keywords to target and rank for is probably what will help your SEO Strategy the most. There are many types of keywords, the most important ones that I personally consider are major keywords, evergreen keywords, and long-tail. For keyword research requests, we also provide seasonal keywords.
Below are some of the keywords for Boston-based businesses.
Keywords for Boston SEO Clients in Restaurants
If your business is in the restaurant industry in Boston, below are your top keywords
- boston restaurants / 60,500 ave monthly searches
- best restaurants in boston / 40,500
- seaport boston restaurants / 22,200
- legal seafood boston / 18,100
- north end restaurants / 18,100
- north end boston restaurants / 14,800
- back bay restaurants / 12,100
- brunch boston / 12,100
- restaurant week boston / 12,100
- best brunch in boston / 9,900
- yvonne’s boston / 9,900
The most expensive keyword here (according to Google’s Keyword Planner Tool) is “north end boston restaurants that go for $12.26 for a top of page bid. You would be saving a lot more money for an Organic Campaign, for sure.
Keywords for Boston SEO Clients in the Accommodations Industry
Below are the keywords for the hotel and accommodations industry in Boston. I’ve removed the branded searches for obvious reasons.
- boston hotels / 110,000 ave monthly searches
- hotels in boston ma / 18,100
- cheap hotels in boston / 9,900
- downtown boston hotels / 8,100
- boston airport hotels / 6,600
- hotels near fenway park / 6,600
- hotels in cambridge ma / 6,600
- best hotels in boston / 6,600
- logan airport hotels / 5,400
- hotels near boston airport / 4,400
- hotels near boston / 3,600
- hotels near logan airport / 3,600
The hotel with the highest branded search is Boston Park Plaza that receives 22,200 average monthly searches. The cost per click of a top of page bid is $2.91
Keywords for Boston SEO Clients in the Attractions Industry
Below are the top tourism keywords for Boston
- things to do in boston / 90,500 ave monthly searches
- boston museum of science / 40,500
- museum of fine arts boston / 33,100
- things to do in boston this weekend / 22,200
- boston museums / 14, 800
- things to do in boston today / 8,100
- boston beaches / 8,100
- boston attractions / 6,600
- best things to do in boston / 6,600
- things to do in boston ma / 6,600
- things to do in boston with kids / 5,400
- boston sightseeing / 4,400
The most expensive keyword, cost per click-wise is “museum of fine arts boston” that costs $8.85 per click.
When we do your keyword research for you, it will be more comprehensive than the above examples. We will also be using three keyword tools for reference. We provide keywords at no cost, please request for them by using our contact form. We also provide an initial free SEO Consultation with our Inhouse SEO Expert.