I am no Social Media “Expert” as most people refer to themselves. ¬†Instead I like to say that I am an avid user of Social Media and long time SEO practitioner. ¬†It qualifies I think on some degree of specialty to be able to provide a ‘Rule’. Let me also clarify that this is not a series. ¬†If you watch, “How I met your Mother?” then you will understand why these lessons are called, “Barney’s Social Media Rule: There is just one” and they are ¬†all going to be #1. ¬†For the same reason everything is #1 with Barney Stintson. ¬†So here goes…
Rule #1:¬†Always follow-through on your Social Media.
When the beautiful story of¬†Arianna hit the interweb, it was so fascinating to so many of us. ¬†To recap, Arianna has autism. ¬†If you hit this link¬†it will give you all the details of the entire story up to the point of going viral. ¬†I, like many of you, was so touched by the story that I sent Chili’s a message on Twitter.
When I sent the tweet, I didn’t really expect a reply but they followed through. ¬†I think so many of us miss the point. ¬†“Real” scenarios are given to us on a daily basis but how many of us are actually able to capitalize on it? ¬†Real Revenues! ¬†Its true, I’ve never eaten at a Chili’s nor did I ever want to but because of their reply, the next time I see a Chili’s joint, you can be sure I am dragging whoever I am with to eat there. Would be nice to know what is good there so please tweet me back with your favorites.
So, follow through – its not just for sports, its also for the games (mind games) in Social Media.
I sent this to a company called Prezi and 24 hours later… still no reply from them. Shame because my renewal is almost up. ¬†Follow-through… definitely has to be the one and only rule for Social Media.