The Value of Transactional Keywords

In the past, I've always harped about "know your keywords" and part of knowing your keywords is understanding how Users are using them.  The first step in knowing your keywords is knowing the type of keywords.  There are four basic...

SEO is a Fundamental Website Requirement

A C-Level Executive explained their website requirements, and towards the end of the conversation, he said, "...and we don't need any SEO on our site." I don't quite remember anything else after that. I won't lie, I was in a...

The Misleading Case of Domain Authority

My meeting today was with the owner of a business.  The first and last thing he said to me was, "We are only interested in increasing our domain authority."    This, after me trying to explain that domain authority wasn't...

SEO Homepage Design Brief

What is an SEO Homepage Design Brief? It is a brief that outlines what the designer should be mindful of when designing elements for the homepage as it pertains to SEO.  Below are the details that we recommend for a...