Website Architecture is Vital for SEO: Lessons from Real-World Experiments
February 25, 2025
We had a corporate client sign up for an SEO Campaign and I tried my best to convince them to change their navigation from the simple,
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Web and SEO Blogs
How Website Performance Impacts SEO: A Case Study
March 28, 2024
Event Breakdown and Initial Findings The incident occurred on March 17, 2024, when we were alerted to a server downtime issue early in the morning.
The Value of Transactional Keywords
January 19, 2022
There are four basic types of keywords and these are: Informational keywords — questions or general information Navigational keywords — company information keywords Commercial keywords
PPC and SEO, in combination, is the most effective Online Marketing Campaign
June 9, 2021
Before starting a Google Ads Campaign, we strongly recommend getting your website optimized because Google Ads has a similar algorithm to organic rankings. The biggest
SEO is a Fundamental Website Requirement
April 30, 2021
There is a lot of misinformation (or perhaps too much information) about SEO so let’s simplify, my definition of SEO is the process of optimizing
The Misleading Case of Domain Authority
October 19, 2020
Anyway, let’s get to the problem of believing in “Domain Authority” or DA as the be all and end all of SEO — first of
Website Migration from a Subdomain to a Subfolder for SEO Purposes
April 19, 2020
By increasing the content of your website (increasing search results), you are also increasing the number of internal links of your domain. Essentially, hitting two
SEO Homepage Design Brief
March 5, 2020
What is an SEO Homepage Design Brief? It is a brief that outlines what the designer should be mindful of when designing elements for the
How to Create A Top Ranking Landing Page for a Major Keyword
July 25, 2019
We went from having absolutely no presence for the keyword to being first, in less than 6 months. We were also faced with a major
Guidance on Google’s Mobile-First Algorithm launching on July 1, 2019
May 28, 2019
Google has just announced the Mobile-First Algorithm that’s about to launch on July 1, 2019. Here is the Google blog announcing the new Mobile-First algorithm: