As an SEO and PPC expert, it’s essential to stay up-to-date with the latest developments in the digital advertising landscape. In August 2023, Google Ads made significant announcements and changes that will impact advertisers and publishers. Here is a summary...

Everytime we take on a PPC Campaign, we always, always optimize the landing pages.  The reason is simple, we want Google Ads to award us with high-quality scores. When your quality scores are high, ie. 8/10, 9/10 and 10/10 --...