The Penguin Algorithm
Someone recently asked me, "whats the difference between the Panda and the Penguin Algorithm?" So the Panda Algorithm deals with low quality content. The Penguin Algorithm deals with low quality links. I have been working on a client's website for the past 4 months now. Ive been doing the motions of an Optimization Campaign and today was time to manage their backlink profile.
Google Disavow Tool
Ive been working on this all day and its almost midnight now. I've found a total of 87 backlinks that add no value and is what is possibly causing them penalties. The cool thing about doing the backlink profile now is this wonderful tool that Google provided call the Disavow Tool. Before the disavow tool came along, I would manually request for Webmasters to remove the link. It was a long, cruel process. Now its a lot easier. I am going to double check this file before sending it off to Google but after these links are removed from my client's backlink profile, I'm pretty certain their ranking will improve.