Hello Penguin 2.0

Hello Penguin 2.0

I started writing this blog on May 22, when Matt Cutts, Head of Google Web Spam Team announced it on his blog.  But i needed a few days to really delve into Penguin 2.0 – the latest Google Algorithm.  There are quite a few ranking discrepancies that I am already seeing.  ie.  For our keyword, “cayman web design” we are happy to remain no. 1 but all the rankings below our website have changed.  Here is a link to the old ranking for our keyword and what I have made an example of best practices (Top 3 only).  You will notice that no. 2 and no. 3 have changed in this new era of Penguin 2.0 – see screen shot below.

Screen shot 2013-05-30 at 4.20.59 PM
After Penguin 2.0

You will notice in the previous blog that no. 3 has not become no. 3 and that the current no. 2 rank has come out of nowhere.  Thankfully we are still no. 1 of our keyword and essentially that speaks to our ethical development practices and protocols.  (To be continued….)